"As a dog lover, I consider my dogs like my own children. So, I don't want anyone beating them," said Henny, who saw her poodles being harshly treated by groomers at her home.
Henny said she took various pet grooming courses in Singapore to learn how to take care of her poodles.
"Many of my relatives and friends who asked me to help groom their dogs urged me to create my own pet salon," said the 38-year-old at her home office in Lippo Karawaci, Tangerang.
Henny currently employs some 30 groomers and administration employees for the salon, which operates with two cars for exclusive treatments and 10 motorcycles for standard treatments.
The Happy Pets mobile salons operate throughout Greater Jakarta by appointment from Monday to Saturday, 7 a.m. to 5 p.m., and on Sundays with one week's notice.
The salon currently has about 2,400 customers, including homemakers, young professionals, celebrities, public officials, pet shops and pet-breeding ranches.
"I never thought this hobby of mine would become a business with so many customers," she said, adding some 30 percent of her customers were cat owners and the rest dog owners.
Some of her customers even call her in the middle of the night to seek advice in emergency situations, like dog fights or illnesses.
"I have to repeatedly tell them that I am not a vet," she said.
Henny, however, said many people in Jakarta still consider pet grooming a luxury, not a necessity.
She said most complaints made were concerning prices. Happy Pets standard treatments range from Rp 60,000 (US$6.40) to Rp 100,000, while exclusive treatments range from Rp 150,000 to Rp 200,000, depending on the size of the pet.
Eighty to 90 percent of the equipment and treatment materials are imported from the United States, she said.
The Jakarta Post